Telephone Tracking enables you to monitor calls from your site and know exactly what marketing activity brought them whether it was from a different site, Google or your own paid search effort.
So no more will you have to guess how your caller has found you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, to be able to comprehend which keywords provide call conversions. markting call tracking With no visibility of telephone conversions, it is not really possible to figure out if your investment from the keywords in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, as it lets you see your ROI for every one of these very important channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing channels, crucial to the success of any business enterprise.